Youth and beauty have long been synonymous in cultures across the world, and throughout history. In many societies, aristocrats could be recognized by their smooth, fair skin, which was not aged and darkened by the sun as with laborers and farmers. These themes still persist today, although the emergence of Hollywood and tanning in the '50s, '60s and '70s brought sun-kissed skin into fashion.
Today, personal health, environmental awareness and physical fitness have become priorities in our culture. While the baby boomer population is growing older, this group is also healthier and more active than earlier generations in their later years. These patients want to look as young as they feel, but sun exposure in the younger days, as well as outdoor living, have often taken a toll. For these patients, facial rejuvenation and advanced procedures to reverse the signs of aging have increased in popularity.